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It was never the intensions of Yukon Construction for the controversy the bus has become to the citizens of Fairbanks today.
The Fairbanks Daily News-Miner reports that local tourism officials are concerned about insuring the safety of tourists who might come on their own seeking to see the abandoned bus near Denali National Park in Alaska where McCandless died. The remote site is out of cellphone range, reachable only by hiking the Stampede Trail and fording the Teklanika River.
Yet In 2007 there was a contest one could enter to win a trip to Fairbanks, Alaska. The purpose was to promote the movie and the Fairbanks Convention and Visitors Bureau,

It’s customary for visitors to inscribe their name on the wall of the bus and write a message in the “Guest Book” - a book placed in the bus by Chris’ sister Carine. There were hundreds, maybe even thousands of exhilarating messages from people all over the world who had made the trek out to the bus. People write about how upon hearing Chris’ story they changed their lives so they could live their dreams, people write of hitching thousands of miles to be there, people write about how beautiful of a place Chris had found.